PHOTOGRAPHY
Topics that We will Cover
• How to create a consistent style + coloring that reflects you
• A Lightroom Mobile demo — learn how to edit easily and keep your brand looking cohesive all year long
• Tips for taking beautiful, on-brand photos by yourself (even with your iPhone)
• How to see light — I’ll teach you how to develop an eye for lighting and how it can dramatically impact your photos, highlight a product, or tell a deeper story
• Website + Instagram audit to fine-tune your online presence
• Fill in the gaps — wherever you’re stuck, we’ll work through it
• Fun, updated headshots that feel natural + authentic (valued at $600+ alone!)
• Basics of aperture, shutter speed + ISO — so you can confidently shoot your own content year-round
HOEM Mendocino Book with a Friend
$985.00
This option is for friends okay with sharing a queen bed in their own cabin. This price is per person so both parties must book seperately. We will follow-up ASAP after booking to pair you with your friend. Note: photos represent the cabin type but not your exact cabin.
Your tent cabin has a heated mattress, luxe linens and down comforter. Towels, lantern are provided so that your stay is a most cozy one.
The bathhouse and tree shower are right nearby with hot showers & a common room, all heated so that you’re cared for year round. The shared outdoor kitchen has barbecues, a sink, stove, refrigerator, work tables and dining tables.
Your cabin is a beautiful sturdy structure with canvas walls and roof, and a solid wood floor. There are real windows and door. You have access to a beautiful bath house quite near your cabin. The bathhouse is heated and has plenty of hot water. A common room adjoins the bathhouse, so even in foul weather you have a place to be.
October 21-24, 2025 in Mendocino, California
HOEM Workshops & Retreats is a creative gathering for female entrepreneurs and dreamers who are ready to reconnect—with themselves, their craft, and a like-minded community. Set against the stunning backdrop of the Mendocino Redwoods, our 3 night retreat blends photography and branding workshops, relaxation, yoga, nourishing food, soulful conversations and more.
The price includes:
• A stay at the beautiful Heartwood Mendocino minutes from the village of Mendocino, beaches and more
• Private Business Consultation with Holly + Em (tailored to your creative business!)
• Professional headshots and access to HOEM content library
• Workshops including marketing strategy, Instagram tips, and hands-on photography sessions
• Daily Yoga
• Optional Excursions (Kayaking, mountain biking, local exploration) • Massage Add-on Available
• Nourishing Meals (most meals included — one optional meal outing in town)
• Take-home Goodies
• $500 Credit toward any future service with Locals Creative or Holly Shankland Photography
• One-of-a-kind Community of like-minded women creatives to connect, collaborate, and grow with
Please note, cell service is spotty on the property and there is no wifi in the cabins as this is a special property designed to connect with nature.
Quantity
Return Policy
All sales are final due to the intimate nature of the event. However, you’re welcome to transfer your spot to someone else if you can no longer attend.
Questions?
Investing in yourself can be exciting, scary and everything in between. We want to make the process easy so you can focus on being STOKED to come join us. Please do not hesitate to reach out wirh questions on the retreat, custom payment terms or just to chat. Contact Us
BRANDING, MARKETING, DESIGN
Topics that We will Cover